Ever get a fortune cookie with this note inside: “Help! I’m trapped in a Chinese fortune cookie factory!” That one always cracks me up. It also tends to hit close to home for a lot of people I talk

One of the benefits of consulting to some of the biggest names in business is that I get to meet some very smart, innovative people. Recently, I got to meet one of my mentors, Jay Conrad Levinson --

Stop whatever else you’re thinking of doing and let me ask you a very important question: If you do the next thing you have planned, will you be doing something that you enjoy and something that benefits

This is the last in a short series in which we’ve been talking about the power of increasing sales using the principles of urgency and scarcity – two of my favorite techniques. Why? Because it works.

Happy 4th of July. In honor of this special day, I want to help you put some fireworks into your marketing and advertising. Last week, I gave you a great example of how one person actually managed